305278.drbicuspid.comColgate sues GSK over toothpaste 'nurdle' image | DrBicuspid.com

Practice Specialties Hygiene Digital Dentistry Business Cases Careers Sign In Endodontics Oral & Maxillofacial Surgery Orofacial Pain Orthodontics Pediatrics Periodontics Smile Design Practice Dental Assistant Legal Issues Office Management Patient Communication Public Health Salary Scan Wellness Specialties Endodontics Oral & Maxillofacial Surgery Orofacial Pain Orthodontics Pediatrics Periodontics Smile Design Digital Dentistry AI Treatment Software Imaging & CAD/CAM Implants Sleep Dentistry Hygiene Hygiene Tools Infection Control Nutrition Oral-Systemic Link Scope of Practice ResourcesConferences Podcasts Videos Webinars Press Releases Advertising Help Pets User Tools Sign In Follow DrBicuspid.com Facebook icon Twitter X icon LinkedIn icon Instagram icon Practice Dental Assistant Legal Issues Office Management Patient Communication Public Health Salary Scan Wellness Specialties Endodontics Oral & Maxillofacial Surgery Orofacial Pain Orthodontics Pediatrics Periodontics Smile Design Hygiene Hygiene Tools Infection Control Nutrition Oral-Systemic Link Scope of Practice Digital Dentistry AI Treatment Software Imaging & CAD/CAM Implants Sleep Dentistry Business Dental Education DSO Industry Updates Practice Sales Regulatory Updates Cases CareersConferences Podcasts Videos Webinars Press Releases Advertising Help Pets Sign In Follow DrBicuspid.com Facebook icon Twitter X icon LinkedIn icon Instagram icon Dental Specialties Periodontics Colgate sues GSK over toothpaste ’nurdle’ image DrBicuspid.com staff writers Jul 29, 2010 Colgate-Palmolive has filed a lawsuit in federal court defending its right to use a "nurdle" image and the phrase "Triple Action" on its toothpaste packaging, according to a story in the Wall Street Journal . "Nurdle" refers to the ubiquitous image used on most toothpaste packaging: "a small amount of toothpaste akin to what consumers would use brushing their teeth," according to the complaint , filed July 29 in the U.S. District Court for the Southern District of New York in Manhattan. Or, as it is described elsewhere , "a wave-shaped toothpaste blob that sits on a toothbrush head." GlaxoSmithKline: "The Nurdle trademark is widely recognized by the public as an iconic part of the Aquafresh brand." Colgate said it was pre-empting a suit that GlaxoSmithKline (GSK) had threatened to file over a new package design solely "to hinder fair competition," according to the complaint. Colgate is asking a judge to find that its packaging didn’t infringe on the trademarks of GSK, the manufacturer of Aquafresh. In the complaint, Colgate defends its right to use a nurdle on its packaging, along with the phrase "Triple Action," which refers to "Cavity protection," "Whiter teeth," and "Fresh breath." "If any oral care product manufacturer were to be prohibited from using nurdle images on product packaging, that manufacturer would be at a competitive disadvantage," Colgate stated in court documents. Colgate claims that GSK is threatening litigation for no other reason than "to further its anti-competitive motivations," the complaint stated. Just a few hours after Colgate filed its pre-emptive strike, GSK filed a trademark infringement suit in federal court in Manhattan, claiming nurdle and Triple Protection are "extremely valuable trademarks" and are the "exclusive property of GlaxoSmithKline’s world famous Aquafresh," according to a GSK statement. The company claims it created the "highly distinctive nurdle device" to promote its range of Aquafresh products, which it has been using for 20 years. "As a result of this long and continuous use, the Nurdle trademark is widely recognized by the public as an iconic part of the Aquafresh brand, GSK said. The company said it has also created an interactive "Nurdle World" on its website, which uses an animated nurdle design to promote oral health. Copyright © 2010 DrBicuspid.com Colgate-Palmolive Latest in Periodontics Smoking, drinking, depression affect gum disease risk May 9, 2024 Gender, age may affect nonsurgical periodontal therapy outcomes May 2, 2024 Sponsored What dental technologies deliver the greatest practice revenue opportunities? May 3, 2024 How much sleep may raise one’s gum disease risk? April 18, 2024 Related Stories Product Updates New product: GSK launches toothpaste for bleeding gums Periodontics Did VA mishandle equipment sterilization breach? Periodontics Older patients’ oral health critical prior to surgery Sponsor Content Available On Demand More in Periodontics Smoking, drinking, depression affect gum disease risk By Ava Barros Alone and together, lifestyle factors like smoking, excessive drinking, and depression may significantly affect the risk of developing periodontitis, according to a study published on May 6 in BMC Oral Health . May 9, 2024 Gender, age may affect nonsurgical periodontal therapy outcomes By Ava Barros Older adults and men may experience worse outcomes after nonsurgical periodontal treatment, suggesting the need for tailored treatment approaches for these patients. This analysis was published on April 25 in Scientific Reports . May 2, 2024 This AI tool may reduce gum disease inflammation By Ava Barros An artificial intelligence (AI)-powered toothbrush may improve oral hygiene levels and brushing duration, particularly benefiting patients with periodontitis, reports a study published in the Journal of Clinical Periodontology . April 19, 2024 How much sleep may raise one’s gum disease risk? By Ava Barros Getting too few hours of sleep nightly may be associated with a significantly greater risk of developing periodontitis, according to a review recently published in the International Dental Journal . April 18, 2024 Spectrum launches oral disease detection test By DrBicuspid.com staff writers Spectrum Solutions has released the new saliva diagnostic test SimplyPerio. March 27, 2024 Cholesterol drugs may improve gum disease By Ava Barros Drugs commonly prescribed to lower cholesterol may combat the inflammatory response linked to gum disease by altering the conduct of immune cells, known as macrophages, according to a press release. March 27, 2024 Study reveals mouthwash’s role in managing type 2 diabetes By Ava Barros Gargling with mouthwash may hold significant promise in mitigating the incidence of periodontitis, as well as managing type 2 diabetes mellitus, according to a study published in Scientific Reports . March 13, 2024 CBD may have surprising effect on periodontitis By Melissa Busch Cannabidiol (CBD), the nonpsychoactive compound in cannabis, may have a remarkable effect on a periodontitis pathogen. March 9, 2024 Antiaging drug to be tested for improving gum disease outcomes By Ava Barros University of Washington School of Dentistry researchers will conduct a first-of-its-kind trial to determine whether an antiaging drug changes immune responses in older adults with periodontal disease to improve treatment outcomes. February 15, 2024 Temple dental school to study gum disease progression By Ava Barros Temple University’s Maurice H. Kornberg School of Dentistry has received a $3.6 million grant to lead a study focused on predicting periodontal disease progression. February 8, 2024 Millennium Dental offers free gum disease laser treatment By DrBicuspid.com staff writers Laser-assisted regeneration technology company Millennium Dental Technologies is giving away gum disease dental laser treatments to 100 patients. February 6, 2024 Study reveals causal association between brain, periodontitis By Ava Barros Gum disease affects the cortical structure of the brain, including the surficial area and cortical thickness, suggesting a connection and emphasizing the periodontal tissue-brain axis, according to a study published in the Journal of Periodontal Research. January 11, 2024 Page 1 of 206 Next Page Topics Practice Specialties Hygiene Digital Dentistry Business ResourcesConferences Podcasts Videos Webinars Press Releases Advertising Help Pets Follow...